Make your event matter
EquiRatings works with events and brands around the world to improve the event experience for organizers, fans and event sponsors. We have a team dedicated to creating unique data around an event to ensure that people know what is happening, and what it means.
Trusted by the biggest events in the world each year.
Every year, our small team of analysts, designers and creators, join alongside your event team, to create the stories that matter. We prepare, produce and release key content around records, win chances, information for commentary & press office.
We work with the major shows each year to help their teams and brand partners find the stories which reach the wider equestrian audience.
We create Official Event Show Form Guides each day with data-driven insights.
The goal is to help the fans understand why it all matters and an also to help events give their brands a digital offering. These guides can generate revenue for a show.
Preview Podcasts & Event Podcast Series
We plan, record, edit and promote a branded podcast series
This is a sponsorable asset and hugely beneficial to a title or presenting sponsor who can include adverts and information alongside our event previews and information.
Bring fans behind-the-scenes
Every event is unique and fans love to build connection with an event by sharing the journey and knowing some of the people and challenges involved.
We release these podcasts to an already established audience
Each episode of the podcast is downloaded 3,000 times and often more. We help you reach this established equestrian audience and also report these numbers for your sponsors.
1.7M+ Downloads in 2022
The EquiRatings Eventing Podcast has become a major channel for events and brands within the sport of eventing and is known all over the world.
United States
21.1%
Australia
7.4%
Ireland
5.8%
Canada
4.1%
Germany
0.9%
United Kingdom
55.4%
Female
86%
Male
14%
Top 10 Nations only
Heavily female audience
(downloaded in over 170 countries so far)
Consistent growth in monthly downloads
250,000
200,000
150,000
100,000
50,000
0
In 2022, we haven't dropped below 100k downloads in a month.
2020-02
2020-04
2020-06
2020-08
2020-10
2020-12
2021-02
2021-04
2021-06
2021-08
2021-10
2021-12
2022-02
2022-04
2022-06
2022-08
2022-10
We are in the top 5% of podcasts globally.
Buzzsprout are one of the biggest podcast hosting platforms in the world. With well over 85,000 active shows on their platform, they are arguably the biggest.
Hosting tens of thousands of podcasts means Buzzsprout have a lot of useful data to analyse. This gives them an accurate snapshot of podcast downloads on an industry-wide level. The good news is that Buzzsprout makes their global data available to everyone on their Platform Stats page.
This dashboard is an internal tool and in that sense, is not something which carries logos of a sponsor.
Commentary Dashboard
Ensure all commentators and interviewers are briefed
Once entries close, we populate a dashboard for an event which ensures that the commentators onsite or online have access to consistent and in-depth information on every combination.
Know recent form, venue form and previous appearances
As the voice of the event, we want to ensure that there is an interesting angle for commentators and speakers on every combination.
Great for the wider team too!
The dashboard can be used by a social media team or press officer to write and communicate with confidence. There are hundreds of stories buried in every event which can be uncovered for each competitor.
Press Release & Press Conference
Asking the right questions in the press conference can be difficult
We ensure that we find angles to help press officers ask the right questions and use this chance to plant the seeds for the headlines to come. We provide live updates for press officers so that no record is missed.
Speed and delivery is key to the story landing
This is one of the busiest times of the day for a press team. We communicate with the press officer/team on text and deliver short repeatable soundbites which can help them formulate an angle on how best to lead the questions.
The questions are a chance to spread the excitement of the day
We help bring context to the scores which helps them travel further. It is one thing to be the leader of the event, it is another if that person leads having just delivered the best dressage test of their entire career (Yas Ingham at the FEI World Championships (Eventing).
anything?
It's the best ever international dressage for her entire career.
Nice time to do it, we can kick off with that.
Daily Press Briefing (PDF & Email)
We prep bullet points guides which contain key angles for different segments of the audience.
We use data to help identify the key angle for different audiences. The FEI and the Olympic websites will target stories around participation. The major publications in different nations will look for angles for their specific audience. Having access to the key story for a European v US audience is a key way to ensure that the coverage is as wide as it should be.
Prediction Centre
This is a major sporting event.
One of the founding principles of our business is that major sporting occasions should not allow the sport itself to become secondary. Every event has a favourite based on previous form. We use simulation and predictive analysis to generate win and podium chances based on the field.
Every score means something for the competition.
Sometimes, we see the chances of some combinations shoot up before they have even gone into the ring. There is a brilliant story to tell from the moment the first horse goes down the centre line. Without having betting odds being driven by external partners, the sport is sometimes guilty of not being able to identify a favourite, or an outsider, with any real conviction.
We update the chances multiple times a day.
This allows fans to see how the event is unfolding - and allows fans who know very little about the sport to identify horses to watch.
Eventing Manager
A fantasy game designed to help fans connect with the sport, and brands connect with the fans.
Eventing Manager is a very popular fantasy game which allows fans to pick their own team for the event. Brands can entice fans to join their leagues within the game - collecting email addresses but also building a sense of community.
Pricing is driven by win probabilities.
This means that players select combinations across the field. This is important as it gives all fans (but in particular those who are less knowledgeable of the whole field) something to watch out for each day.
Eventing Manager brings an already established core group of players.
This game has been running for many years and has over 10,000 players registered. Most games will reach active players of 2-5k who create a lot of online commentary. Fans compete against each other, join leagues with families and friends and even represent their country.
Social Media Insights
In addition to identifying key stories, we create graphics to help those stories travel.
These social media graphics carry the logo and brand guidelines of the event or the presenting sponsor.
We work with events and sponsors to release graphics together.
These graphics are released before, during and after an event and allow events and sponsors to target different areas of the audience demographic.
Instagram & Facebook Release with Website Embed Code
These graphics are sized and released for Instagram and Facebook and can also form part of the daily website articles.
We know, we know….”a long way to go”…BUT the top-rated Elo horse in the world (889) has opened up the biggest lead after dressage we have seen (2008-2022). #LRK3DE #equiratings #bestweekendallyear